When to Distribute a Press Release vs. Emailing Reporters: 14 Questions to Determine Newsworthiness
Additional Thoughts on — On Thursday the podcast company Stitcher and the University of Chicago are launching a new podcast, “Pandemic Economics,” hosted by Eduardo Porter and Tess Vigeland and exec produced by Ellen Horne…
9 Tips and Considerations for Conducting PR When It’s Not Business-As-Usual
The Future of Media Relations
Five Tips for B2B Startups Considering PR and Social Media
Spray-and-Pray as Media Relations Tactic Does Not Work; Four lessons from reading David Segal’s column
The Future of Advertising, Social Media & PR
Charlie Sheen Makes the Case for Strong PR Support. Inadvertently.
What is PR in the Age of Social Media?
Stealth or Not to Stealth — Tips from the “Using PR and Social Media” Panel, Part V
When Is a Press Release Appropriate — Tips from the “Using PR and Social Media” Panel, Part IV
Three Ways Social Media Has Changed Media Relations & Journalism — Tips from the “Using PR and Social Media” Panel, Part III