We help clients craft compelling stories that showcase their brands and the key issues they help their audiences solve. By communicating those stories across earned, owned and paid channels, we maximize exposure and impact. We know how to engage the media and help them understand our clients and identify coverage opportunities.
Thought leadership combines multiple elements like executive profiles and interviews, bylined articles, blog articles, and speaking opportunities. We develop and execute thought leadership campaigns that showcase our executives’ expertise, capabilities, values and successes, raise awareness and drive traffic to their websites. Working closely with our clients, we develop the plan, secure media and podcast interviews, and write blogs on topics of interest to their customers, employees and partners.
We help clients uncover and package and tell engaging stories. We leverage corporate information, such as new products, alliances, marketing messages, to create timely, relevant story angles. We take the story as far as it can go to get the most mileage for our clients — securing numerous high-level national placements, including in The New York Times, The Wall Street Journal, USA Today, Associated Press, Forbes, Fortune, Bloomberg Businessweek and more. We also have deep expertise working trade and local media, too.
Over two decades, we have written hundreds of compelling articles, press releases and advertorials that capture key messages in narratives that appeal to your audiences. In addition to placing them with national and regional media or important trade publications, we look for ways to extend the reach of your content including pitching interviews and generating other coverage based on the initial concept.