In predictions going back to 2023, we’ve said that chatbots are increasingly important. More recently, we said that in the future, consumers will use AI to obtain information from chatbots, and Gartner’s Top Predictions to Inform 2026 Comms Strategies says:

“By 2028, 75% of employees will rely on chatbots to obtain relevant internal communications, replacing traditional communications channels….

• Employees will increasingly rely on chatbots as their primary source for on-demand and relevant internal communications.
• Employee chatbots offer an effective solution to the information overload and information burden challenge.

Gartner also predicts that adoption ofAI will replace traditional search, driving 2x increase in PR and earned media budgets.

Check out the rest of Gartner’s predictions here.