Worst Headline of the Day: NYT: Newspapers Have Not Hit Bottom, Analysts Say


The real news is that newspaper declines should slow in Q4.

Ok, so that’s not as catchy a headline.

And that’s not as if the analyst is predicting an immediate recovery.

But slowing declines is good news.

You’d think the Times would want to publish a headline that positioned the industry better than “Newspapers Have Not Hit Bottom, Analysts Say.”

Perhaps that’s another problem with newspapers: they focus too much on the negative.

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