Check out “So You Want to Be a Blogging Star?” from The New York Times by Paul Boutin.

It includes some interesting tips, including:

• Write about what you want to write about, in your own voice, according to Ted Dziuba, a software engineer at Persai.
• “Blog about your passions. Don’t blog about what you think your audience wants. Post because you have something you are dying to write about,” according to Mark Cuban, owner of the Dallas Mavericks.