As part of our measurement process in looking at our annual forecast, we keep track of how we do — did we get things right? Did we miss things?
As part of the ongoing news stories we think will generate coverage in 2014, we picked privacy along with cybercrime. The ever-increasing numbers of Target customers affected by the hackers — well, that unfortunately validates the cybercrime story angle.
But the Wall St. Journal, which closely following the privacy story over the past two years, continues to think it important to understand the crossroads between marketing and privacy. The latest article validates our privacy prediction. Check out “What Secrets Your Phone Is Sharing About You; Businesses Use Sensors to Track Customers, Build Shopper Profiles.”
So far, looks like we’re doing well in terms of our forecast. Of course, we did not identify a scandal involving the Christie Administration and traffic shutdown on the George Washington Bridge so we do miss some big stories.
Let us know what you think about privacy, cybercrime or any other trend.