Here’s a look at how we called Ongoing Consumer Trends affecting us in 2014:
- The Battle for the Living Room. Grade: B
- Cord-cutting will continue to be a top story. Grade: A
- Consumers still expect Apple to unveil a new way to watch TV, but Apple will offer, instead, the iWatch. We nailed this one except we got the name of the Apple Watch wrong. Grade: A
- Premature deathwatch of things that are very much alive. People love to predict the death of various, usually popular items, devices or technology. Here are candidates for 2014:
o PCs: We said PCs are not dead yet and corporate sales kept the category from seeing overall declines. Grade: A
o Cable TV: We said, “We don’t think cable companies will disappear anytime soon because they’ve made bundling – phone/cable and Internet – so indispensable.” Grade: A
o Press releases: Despite social media, there’s still a place and a value to press releases. Grade: A
o Media relations: We said it would continue to be important, and we feel it still is, despite inroads from social media. Grade: B+
· Actual deathwatch: Things we feel are actually dying.
o The phrase “at press time”: Grade: A
o Paper-based holiday cards: Grade: B
o The words “authentic” and “artisanal”: As much as we’d like these words to die, they remained strong in 2014. Grade: C-.
Tomorrow, we’ll wrap things up with the last set of trends we identified for this year.