Track Record of Our 2014 Predictions, Part IV: Technology Trends


Here’s how we did based on the predictions we made about Technology Trends:

  • Cloud computing will still be the big tech trend. A no brainer but still true. Grade: A
  • 2014 is the year people experience Tech Fatigue. We didn’t see a lot of stories about this but we feel it’s somewhat true based even on the reaction to the unveiling of new versions of smartphones. Because those smartphones are only incrementally better – A better camera sensor, big deal – people are disappointed. Grade: B
  • Cars and clothes will increasingly include design features for smartphones. Have definitely seen this in clothing but has not hit yet with cars. But it will. Grade: B+
  • Upgrading the retail experience. This was true but the bigger story seems to be same-day delivery of online purchases, whether by messengers in big cities or by drones in the future. Grade: B+
  • Drone deliveries will not take place in 2014. We’re right but same-day deliveries became a big deal in terms of buzz. Grade B+
  • The continuing battle among huge companies. Google v. Apple v. Samsung v. Microsoft, Oracle v. Everyone Else. Again, continuing a trend from prior years. Grade: A
  • Wearable technology is still ahead of the curve but will generate some coverage as part of the Internet of Things. Google Glass fell off the cliff relatively early in 2014 but the Apple Watch (coming in 2015) validated the category, as did fitness trackers. Grade: B+

How did we do with Consumer Trends? Find out tomorrow.

Tagged: , , , ,

Related Posts