Track Record for Predictions for 2013, Part III


Here’s Part III of our report card:

  • The three most important aspects of the future of tech in 2013: mobile, mobile, mobile.  We may have overstated things when we said to look for the rise of a new CMO – not chief marketing officer but chief mobility officers – but mobile continues to be important. Grade: A-.
  • Forecast: cloud is everywhere.From predicting that more companies will rely on the cloud for access to proprietary information in 2013 (a notion that would have been inconceivable just a few years earlier) to expecting a few outages this year but that they won’t have much impact on the cloud’s momentum, we nailed this one. Grade: A.
  • Bring Your Own Device to the office (BYOD) will be go mainstream. Our main prediction was that BOYD would be so mainstream that that “the media will be able to refer to it without having to spell it out.” And that turned true. Grade: A.
  • Mobile search: Still important but we probably overstated it in terms of media coverage, particularly about mobile search firms competing with Google. Grade: B.
  • Jobs, unemployment, and recruiting and the need for specially-trained employees for specific industries will be a big story. The Boston Globe validated this with a story in April “Demand rockets for visas to bring in foreign workers.” There were other articles, too. Grade: B+.
  • STEM will continue to be a push by businesses. Coverage about STEM continued in 2013, including recent editorials in the New York Times about the need to attract more girls into STEM. Grade: A.
  • App burnout: This continues to generate some coverage but mostly in the form of concerns about being over-connected. Grade: C+.
  • Robotics will generate buzz. We said to expect that advances in robotics will generate coverage in even the more staid business publications (beyond Wired and Fast Company).  We saw some coverage in the New York Times. Grade: B+.
  • Biotech consolidation.Mostly there was concern about a possible bubble among publicly held biotechs but that’s not the same thing as consolidation (even though that could be the side effects of a bursting bubble). Grade: C-
  • Regulatory changes will continue to impact financial services firms. We said this would be an important story that might not get a lot of attention because “the work involved is so technical.”  We were right about that.  Grade: B.

We’ll post Part IV tomorrow. Also check out Part I and Part II.

Tagged: , , , , , , ,

Related Posts