Every company is looking to be innovative — and every business magazine offers insights about innovation.

A recent Fast Company offered lessons of innovations, and made some worthwhile points. I’ve identified a few important lessons (below) but check out the entire article:

• Growth should be a tactic, not a strategy. In other words, growth shouldn’t be the end goal by itself, but a means to achieve a more significant, sustainable goal.
•  Design is a competitive advantage. Not enough companies look at design this way — but more should.
•  Social media makes products and services better. This is a way to look at social media that B2B companies often don’t understand.

Check out the other lessons, too, here.