The Difference between BusinessWeek and Bloomberg BusinessWeek — Part II


The other aspect of the deal was that Bloomberg said the acquisition was to extend the brand and reach an audience beyond subscribers to the wildly successful Bloomberg terminal.

This makes the firing of popular and well-known columnists like Maria Bartiromo, Jack & Suzy Welch and Stephen Wildstrom all the more perplexing. The personnel changes will help the bottom line, but won’t necessarily help accomplish Bloomberg’s stated goal.

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