So far, Rupe has not corrupted the Journal entirely. (The dire predictions from News Corp critics have not been fulfilled.)

Despite initial murmurs, don’t expect the Journal to give up its lucrative online subscription fee; in fact, it just raised the fee last year.

We don’t see much value for readers of the new WSJ Magazine; it seems like a high-end lifestyle concept in search of advertisers.

However, the foray into lifestyle journalism helps the Journal encroach on the New York Times, and expect that to continue.