NY Times Offers PR Advice to Bank of America


The New York Times published a special “DealBook” section that included an unexpected article: “How to Win the Spin the Win Game: Some Advice for Ken Lewis.” Written by Paul Pendergrass, a PR pro, the article lists more than five things Lewis ought to do — compared to the five actions we suggested for AIG — but they’re pretty good, including:

  • Anticipate
  • Give ’em a reason to care
  • Give ’em a reason to believe
  • Go human

Check it out.

As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.

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