The New York Times published a special “DealBook” section that included an unexpected article: “How to Win the Spin the Win Game: Some Advice for Ken Lewis.” Written by Paul Pendergrass, a PR pro, the article lists more than five things Lewis ought to do — compared to the five actions we suggested for AIG — but they’re pretty good, including:

• Anticipate
• Give ’em a reason to care
• Give ’em a reason to believe
• Go human

Check it out.

As for editors at the NY Times giving free PR advice, I guess turn-about is fair play. After all, this blog often gives advice to newspapers on how to run their business.