In summary, the Newsweek article looks objective enough: “Evaluating Time Magazine’s New Online Pay Wall.”

But when you click on the link, the headline changes to: “In Which Time Inc. Rides on the Wall of Death One More Time.”

I’ve seen more objective headlines on the Drudge Report — and is an example of how headline writers can ruin an article.

The article is actually reasonable and focuses on three good points:

• First, make the sell clear, and the transaction frictionless.
• Second, define a better value proposition.
• Third, remember that people will pay for value.

Check out the article here. Just ignore the headline.