In summary, the Newsweek article looks objective enough: “Evaluating Time Magazine’s New Online Pay Wall.”
But when you click on the link, the headline changes to: “In Which Time Inc. Rides on the Wall of Death One More Time.”
I’ve seen more objective headlines on the Drudge Report — and is an example of how headline writers can ruin an article.
The article is actually reasonable and focuses on three good points:
- First, make the sell clear, and the transaction frictionless.
- Second, define a better value proposition.
- Third, remember that people will pay for value.
Check out the article here. Just ignore the headline.