Back on March 9, just short of two weeks into the Russian invasion of Ukraine, we posted a prediction that there would be a lot of coverage of what we began calling the Energy Crunch, and the need for clean energy. We first started talking about the need to improve battery technology and battery life and said that there would be a lot of coverage of gas and oil not just from a climate or economic issue but from a strategic perspective.
At this point, that may seem like a basic call, given Russia’s role as a major supplier of gas and oil to Europe.
But the New York Times published an article about that topic on March 22nd, almost a month after the invasion began and nine days after our prediction. The print headline: “War Spurs Europe to Clean Energy” while the online headline read: “Will War Make Europe’s Switch to Clean Energy Even Harder?” Of course the Times had to do the actual research, conduct the interviews, cite sources — when all we had to do was write, edit and hit submit. But we’re proud that our prediction and subsequent validation shows we understand how the media works.
At the same time, we do want to note the tragedy that Ukrainians are going through. Individually and as a firm, we have donated to various causes to help relocate and support people whose lives have been permanently disrupted by Russia’s invasion. We remain proud of several former clients that were either based in Russia and subsequently left that country or had significant number of employees in either or both countries and helped to get those employees out of the region. One former client, based in London, spent two weeks picking up Ukrainian families and driving them to places in Europe where they can be safe.