MediaPost’s MarketingDaily has an interesting post, “Is My Brand Right For Twitter?“
There are some good questions along with some brief case studies of organizations doing a good job.
Some key questions include:
- What’s your position, your brand’s history? Can you sum it up simply?
- Who maintains the brand’s voice? Does a brand ambassador exist?
- How well do you know your brand’s age demographic?
Worth reading and discussing.
Do you have additional questions to help organizations determine if they should get on Twitter?