Is ABC Killing the Brand Known as “Network News”? — Part Two


The cuts at the network news divisions is going to have an impact on the brand, as I mentioned in yesterday’s article. What I didn’t mention then is the impact digital journalism may have on PR functions.

With fewer resources, journalists will need to rely more on PR functions (departments, agencies) to get information, B-roll, etc.

There will be two challenges

  • Reaching these already too-busy reporters.
  • Getting them to trust that the content you’re providing is of a high quality and factual.

It will be more important than ever to create compelling and accurate content across different media. That’s one area for growth for PR firms.

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