The New York Times wrote an interesting article about former A-list and B-list celebs who are using social media to recapture relevancy. Check out the article: Tasting Fame Again, Tweet by Tweet, which profiles George Takei’s success on Twitter and efforts by Jennifer Grey, Sally Jessy Raphael.

Key points include:

• Without social-networking platforms such as these, “I think I’d be in, ‘Is she still alive?’ heaven,” Ms. Raphael told the Times.
• No longer must celebrities of yore resort to appearing on campy reality shows to remind the public they exist.
•  “When you look at these faded personalities, imagine what the pitch would be if you were a publicist trying to get press on one of these people,” said Janice Min, editorial director of The Hollywood Reporter. “You absolutely could not.”

For a lot of B2B companies, it can be difficult to generate coverage in major market newspapers. We think social media can work to make B2B companies relevant, and that smart B2Bs are using social media as a  key aspect of their thought leadership programs.