Good Article About the Need for Continual Improvement — Of Yourself

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I’m not usually a fan of inspirational work-related articles. But I actually liked You’re a Success, Now Get Down to Work,” in today’s Wall St. Journal.

We’ve been spending a lot of time looking at ways to improve our service offerings, even before the so-called Great Recession. You can’t get complacent, especially when dealing with the rapidly evolving world of public relations. But I’ve heard clients complain about same-old-same-old thinking from other agencies they’ve worked with or interviewed before hiring us.

It’s worth the few minutes to read this article, which includes a quote from ubiquitous business guru, Marshall Goldsmith.

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