Getting Ready for Our Annual Trend Report: a look back at 2020



It’s soon going to be one of our favorite times of the year — and we don’t mean Thanksgiving, though that’s our favorite holiday.

We’re getting ready for our predictions for 2021.

But before we do, we’re going prepare our recap for how we did in 2020.

The short answer: Not good. 

If you look at the top stories of the year.

We’ll do a fuller recap of the our predictions versus the reality of 2021. We did get some trends correct — like that more home exercise equipment will offer at-home streaming classes. But we didn’t anticipate that Peloton would have a higher market cap than Ford. 

But more on 2020 trends after the election.



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