This op-ed, published by CommPro.Biz, follows up on my article “How to Improve X” from March. As you can see from the headline (which I didn’t write but agree with–it’s a better headline than I had originally submitted), the prognosis is not trending well. In the two weeks since the article was published, there’s been evidence of a significant exodus from X, particularly to Bluesky.

Here’s an additional paragraph for the “What Should Be Next” section of the article:

According to an article in Social Discovery Insights citing a Financial Times article and a Similarweb report, U.S. active users have decreased by about 20% over the past 16 months.” Both on and off the site, there have been reports of users rushing out the door. That was before a recent surge in exits this month.

Forbes’ “The X (Twitter) Exodus to Bluesky, Explained,” cites several reasons in addition to those listed above, including two very important issues: “the watering down of the block function” and the dilution of Twitter’s blue checks, which “were once a stamp of authority, but were changed from a verification tool to a paid subscription.” Forbes also agrees that another key reason is that “content moderation on X has all but disappeared…the culture on the site is now closer to 4chan than classic Twitter.”

Fidelity recently estimated that the company went from a valuation of $44 billion in Oct. 2022 to $9.4 billion at the end of August.

Check out the entire article here.