Are Slogans Dead?


This week’s articles seem to all be about what’s dead or not.

No question that a whole lot of traditional media — and PR — is changing.

In the Dec. issue of Fast Company, best-selling authors Dan Heath & Chip Heath argue that we should “Fight the Urge to Think in Clever Taglines.” (The article was re-titled from “Kill the Slogans Dead” for the online version.) “Made to Stick: The Anti-Slogan Argument: Fight the urge to think in clever taglines.”

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