Before we issue our annual list of trends and predictions of media and social media issues next week, we think will be relevant in 2012, here’s our annual report card of how we did with our 2011 predictions.
The Battle between the iPad & the iPad Killers
The battle we predicted between the iPad and the “iPad Killers” did not turn out to be much of a battle, as most of the wannabe iPad Killers were quickly considered misfires. HP’s TouchPad was launched and taken off the market within a matter of weeks (writing off $3.3 billion to “the wind down of HP’s WebOS device business,” which was the platform for the TouchPad). RIM’s PlayBook launched without some key software apps.
We don’t think we were wrong in calling it a big trend, though. In an article, “Tech 2011: Biggest News Stories of the Year” published in Dec. 30, 2011, Wired included three tablet-related stories, including “Non-Apple Tablets Proliferate — But No One Seems to Care.” Wired nominated two other tablet-related news events as top stories:
- HP Kills TouchPad — Just Months After Its Release
- Kindle Fire Gives Tablet Hope to Cash-Strapped Common Folk
We were right in predicting that the iPad2 would continue to dominate the market, that a lot of media coverage would be about our app-enabled culture, and that there would be a lot of discussion about iOS vs. Android. There were not as many stories as we expected for the PC market. We did not predict the Kindle Fire, which generated huge amount of coverage (overshadowing Barnes & Noble’s equivalent Nook) as the media continued its attempt to anoint an iPad killer. Overall, an A-. As for 2012, we expect that the soon-to-be-disclosed (in a bar, perhaps) iPad 3 will be popular, and will continue to dominate the market. The Kindle Fire will do well, but a re-priced iPad 2 will outsell the Fire. Some Android tablets will continue to improve and to sell units, but will mostly eat iPad’s dust.