2009 to Bring Fewer New Magazine Launches — at Least in Print

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Expect to see fewer launches of new magazines, and to see some struggling media to call it quits in 2009.Remember that circulation is irrelevant to the publisher’s decision to discontinue a magazine if its ad pages/revenue drop.Over the past 18 months, some magazines with circulations in the hundreds of thousands closed because the advertisers stopped buying space.

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