2009 to Bring Fewer New Magazine Launches — at Least in Print

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Expect to see fewer launches of new magazines, and to see some struggling media to call it quits in 2009. Remember that circulation is irrelevant to the publisher’s decision to discontinue a magazine if its ad pages/revenue drop. Over the past 18 months, some magazines with circulations in the hundreds of thousands closed because the advertisers stopped buying space.

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