Are All Content Producers “Internet Slaves”? — Why Can’t We Place A Value of Online Content?
2012 Trends Report Card, Part VII
Birnbach Communications’ Top Predictions for 2012, Part 10
The Reason Social Media Can be Difficult to Sell? It’s the Indirect Nature of It, Part III
Does Social Media Really Pay Off for Big Companies?
Metrics from Online Sharing — the numbers are not high, which is both good and bad news
How to Approach Social Media
Measuring Tips for Social Media
Measuring Social Media ROI, According to Paul Gillin
How connected are PR metrics to genuine business metrics?