How Much Longer Will “Front Page, Above the Fold” Be an Important Designation?

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Just described the significance of an article in that it was published on the front page, above the fold.

For traditional PR, that kind of placement in a newspaper would be a home run. You couldn’t do better than that for a newspaper.

Don’t get me wrong, getting that kind of placement in a newspaper would be a great, but for some clients, getting your news on a key website’s home page and highlighted in the publication’s newsletter is a home run.

I wonder how long that “front page above the fold” will be a relevant designation.

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