Just described the significance of an article in that it was published on the front page, above the fold.
For traditional PR, that kind of placement in a newspaper would be a home run. You couldn’t do better than that for a newspaper.
Don’t get me wrong, getting that kind of placement in a newspaper would be a great, but for some clients, getting your news on a key website’s home page and highlighted in the publication’s newsletter is a home run.
I wonder how long that “front page above the fold” will be a relevant designation.