Birnbach Communications Issues Key Media, Business and Tech Predictions for 2022
Trends in supply chain, healthcare, infrastructure and cybersecurity will dominate media landscape
Birnbach Communications, Inc. (www.birnbachcom.com), a PR and social media agency focusing on thought leadership, today issued its 20th annual list of top media and marketing trends for 2022.
“As the pandemic continues to have a major impact on our economy and way of life, Birnbach Communications has predicted several business and technology trends that will affect businesses this year, from supply chains, infrastructure and smart cities to data, healthcare and cybersecurity,” said Norman Birnbach, president, Birnbach Communications. “By identifying these trends and uncovering opportunities to interest the media, we can effectively advise our clients across industries, such as tech, biotech and life science, AI and robotics, STEM and education.”
Here are four of the agency’s top predictions for 2022:
- Supply chain issues will be at the forefront of corporate communications. The state of the nation’s supply chain will continue to receive coverage, until it becomes more reliable – probably in 2023. Understocked shelves will remain an issue due to scarcity of truck drivers, raw materials and semiconductors, and due to pent-up demand. The implications: Companies that effectively address supply chain issues can gain competitive advantage. They need to regularly communicate with customers about when they expect supplies to get back to normal, otherwise, consumers may try a new brand and not look back.
- Infrastructure investments and smart cities will spur sustainable tech. Beyond much-needed investments in ailing bridges and roads, look for cities to improve their tech infrastructure as they develop plans to revitalize themselves. The implications: Cities will look more at smart and sustainable technologies, like more electric vehicle (EV) charging stations, solutions to manage food and package deliveries, intelligent traffic light systems that can adjust to traffic conditions, devices improving energy efficiency, and systems to improve safety, as well as smart sensors to gather data about pollution and other environmental data.
- More data and bandwidth will help healthcare, but fitness trackers may not. In addition to the ongoing focus of healthcare reporters on COVID 19 this year, bioinformatics, which combines biology and computer science, will attract more media coverage. Powered by AI, bioinformatics is becoming more relevant because it collects and analyzes biological information, which will help transform the study and treatment of diseases and chronic conditions. At the same time, expect that fitness trackers will get more scrutiny in terms of their accuracy, the data they capture (which may not be the data the user actually needs) and their inability to enable users to share the information with their healthcare providers. The implications: Bioinformatics companies will have more opportunities to inform the public about the timeliness and significance of their technology, while companies selling fitness trackers need to be prepared to address the issues that might arise about their offerings.
- Cybersecurity will continue to dominate the media as companies search for solutions. The increase in the number of hybrid employees opens new security risks, and companies will need to establish new solutions for users accessing their networks remotely. The implications: Ransomware and other cyber-disruptions won’t go away this year so expect ongoing media coverage in 2022, especially involving government agencies and big companies with access to lots of personal data.
For its 20th anniversary, the agency identified 20 trends. The complete list, including 16 additional predictions, will be rolled out on the agency’s blog, PRBackTalk: blog.birnbachcom.com.
About Birnbach Communications
Boston-based Birnbach Communications, an independent PR and social media agency, partners with its clients to strategically navigate the complex and ever-changing communication landscape. The agency enables its client base of growing technology-driven and life science companies to achieve leadership in a crowded business market by helping them launch products and services; establish new product categories; and drive market demand through media and influencer relations, social media, and thought leadership campaigns. Founded in 2001, Birnbach Communications brings flexible senior-level intelligence and a proven, pragmatic approach to solving clients’ business challenges. Connect with Birnbach: Web: www.birnbachcom.com, Twitter: twitter.com/#!/birnbachcomm; Blog: http://blog.birnbachcom.com/; Facebook: www.facebook.com/BirnbachCommunications | Linkedin: www.linkedin.com/company/birnbach-communications.