Birnbach Communications




2001 by Norman Birnbach, after more than 15 years at Brodeur Worldwide and Ketchum Public Relations.

Provide big-agency experience with senior-level expertise and attention to serve as a global strategic communications partner for our clients, offering a hybrid approach that combines traditional PR with the latest social media techniques. With Birnbach, you get pragmatic, passionate, and performance-driven PR and social media.

20 Devereux Street, Suite 3A
Marblehead, Massachusetts 01945
1.781.639.6701 Fax: 1.781.639.6702

info [at]




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Practice Areas

  • Technology
  • Database and Storage
  • Financial Software and Financial Services
  • Security and Compliance
  • Business-to-Business (B2B)
  • Professional Services
  • Nonprofit
  • Health care, Life Sciences and Medical Devices
  • Consumer Services, Personal Technology and Social Networking
  • Telecommunications
  • Education
  • Semiconductors
  • Venture Capital
  • Travel/Transportation


Corporate Communications

  • National and Business Media
  • Strategic Planning
  • Executive Visibility
  • Positioning, Branding and Strategic Messaging
  • Social Networking
  • Competitive Assessment
  • IPO Communications
  • M&A Communications
  • VC Communications
  • Issues Management
  • Crisis Communications

Market Intelligence

Media Relations

  • Regional Media Relations
  • Industry or Vertical Media Relations
  • Media Tours
  • Blogging and Social Media Relations
  • Executive Media Training
  • Speakers Bureau
  • Product Launches, Product Positioning and Reviews
  • Press Conferences and Webcasts
  • Calendar Update
  • Ongoing Media List Development

Content Development

  • Press Releases, Media Kits Development and Assessment
  • Web Site Content Development and Assessment
  • Executive Speech Writing
  • Bylined Articles
  • Podcasts
  • Video News Releases

Metrics and Research

  • Monitoring, Assessing and Measuring Media
  • Trend Analysis

We serve a client base of emerging and medium-sized companies, divisions of large corporations, as well as publicly held companies. We serve clients around the world: Boston, New York, Chicago, Washington, DC, Denver, Detroit, Atlanta, United Kingdom, Canada, Sweden, Germany, France, Russia, India, Israel, and Vietnam.

Current and past clients include:

Financial Software & Financial Services
  • UNIT4 Business Software, the North American subsidiary of UNIT4, a global cloud-focused business software and services company.
    Mantas: a leading global compliance and operational risk management solutions firm
  • Reveleus: a global provider of analytical applications for the financial services industry in the areas of risk management, customer insight, and enterprise financial performance
  • ControlPath: a developer of automated compliance management software whose products help organizations transform their compliance programs across multiple regulations and standards
  • EnableUs: the global leader in software solutions for commercial and asset finance companies
  • The Hanover Insurance Group: a leading super regional property and casualty company
  • Oversight Systems: a leading provider of continuous monitoring solutions
  • Whitebirch Software: a financial modeling and scenario analysis software company
  • Longview Solutions: a financial software firm for global companies


  • Bradford Networks: a leading network access control (NAC) solutions company
  • Software Secure: creator of Securexam® and Secureexam Remote Proctor, and a pioneer in educational testing software development
  • Vericept Corp.: a business that provides enterprise risk management solutions for corporations, government agencies and educational institutions to manage and reduce insider risk.
  • VistaScape Security Systems: a developer of perimeter security solutions for government, military and civil aeronautics
  • Oversight Systems: internal compliance and audit software
  • Q1 Labs: the developer of the QVISION, a view-based network behavioral analysis solution
  • Sandstorm Enterprises: a business providing network forenisics for government and financial institutions


  • Avistar: a leader in unified visual communications solutions providing proven business-class desktop videoconferencing technology, supplying technology to companies such as IBM, LifeSize, Logitech, Polycom and Sony


Database and Storage
  • Acronis: a global provider of storage management software that enables corporations and individuals to move, manage and maintain digital assets
  • Luxoft: Russia's leading provider of end-to-end information technology services and solutions, with customers including Deutsche Bank, IBM and Dell
  • Color Kinetics: a leading innovator of LED lighting systems and technologies
  • Universal Event Management: a premier tradeshow and event management company


Health care
  • Hebrew SeniorLife: a Harvard-affiliated eight-site system of health care, housing, research and teaching that serves thousands of seniors in the Greater Boston area and beyond. From the Institute for Aging Research to innovative housing options, each component of this system is designed to help keep seniors independent in the community for as long as possible and, when necessary, to provide the best quality long-term care
  • Home Instead Senior Care of Massachusetts: a network of 17 locally owned offices dedicated to providing high quality, trusted home care to help seniors remain in their homes as they grow older
  • Joslin Diabetes Center: a global leader in research and care of diabetes
  • Vein & Aesthetic Center of Boston: leading medical practice specializing in the evaluation and treatment of varicose and spider veins
  • Diomed, Inc.: laser medical device for varicose veins


Social Networking
  • ZANA Network: a online business community connecting small and medium enterprises (SMEs) locally, nationally and globally
  • an online social network designed exclusively for couples that enables member couples to easily identify and connect with other couples based on shared interests


  • an independent nonprofit publisher and advocacy organization that works to encourage Jewish choices by interfaith families and increase acceptance of interfaith families by the Jewish community
  • Bridgestar: a nonprofit organization that supports and strengthens nonprofit organizations by enhancing the flow and effectiveness of passionate and highly-skilled leaders into and within the nonprofit sector


  • MEMSIC: a leading MEMS solution provider
  • Sand Video: fabless chip developer for high definition video compression


  • Zebek: developer of a mobile targeting platform that is transforming the way businesses personalize content delivery, search results and recommendations
  • New England Venture Network: the largest network of young venture capital professionals on the East Coast, NEVN is dedicated to cultivating sustained relationships to share resources, source deals, and advance members' careers
  • IdeaSphere: a virtual board of advisors for start-ups


Members of the Birnbach Communications team have won many awards over the years, and we continue to help clients win awards, including:

Team Members
Norman Birnbach
Margaret Bonilla
Beth Lutz
Jennifer McNeil
Monica Seidel
Jeanne Tee
Steven Webster
Lori Zetlin

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