Birnbach Communications


Internet Security



Health Care


Consumer Services and Personal Technology


Consumer Services
We understand how to appeal to consumers. Our broad consumer experience includes:

  • Launching new products, services and social networks
  • Kicking off national TV ad campaigns
  • Securing coverage for on "The Today Show" and on the McClatchy-Tribune News Service
  • Securing coverage for the TracVisionA5, an ultra-low profile antenna that brings satellite TV programming to in-vehicle video screens, in national publications including TV Guide and New York Times
  • Introducing countless new products, ranging from new hardware (including PCs and wireless PDAs), new versions of software (including operating systems)
  • Establishing new product categories
  • Conducting numerous consumer media tours
  • Producing multiple satellite media tours and VNRs to provide consumer tips that got nationwide pickup
  • Developed numerous consumer surveys that secured mentions in national newspapers, including USA Today
  • Communicating information about new scientific studies supporting a different clients
  • Coordinating buzz marketing events to generate lunch-time sampling in multiple markets
  • Hosting lunches for food editors to sample new recipes that extend the use of clients' products
  • Securing on-air spots for an online travel directions site to provide Thanksgiving travel advice
  • Working with travel guru Arthur Frommer on behalf of a major car rental client
  • Staffing consumer book tours for "The California Nutrition Book" by Paul Saltman, Ph.D., University of California, San Diego
  • Raising awareness for health-related issues, such as diabetes, asthma and Radon gas.

For more details on our experience by sector, please click on the following links:

Consumer Services/Personal Tech



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