These represent quotes from current and past clients.
"After 20 years' experience in provifing software for advanved Data Matching and Reconciliation Management, we decided to launch BALANCER, our new solution for balance sheet reconciliation, in the U.S. market. Wokring with Birnbach Communications, the U.S. launch was a great success. We have had a tremendous response from the market, and we've been extremely busy as a result. Birnbach was part of the global marketing team that turned BALANCER into a great product launch for us.”
"The Birnbach team has worked in lock
step with us for some time and has helped us develop and execute on a
tremendously effective strategic company launch. Our launch has attracted
attention across target audiences. It’s been a huge success.”
"I got to know Birnbach Communications as a board
member for another company. I was so impressed by the quality of their
work, which enabled the startup to gain leadership position in an overcrowded
market dominated by Microsoft and Cisco. So I knew I wanted Birnbach to
work with Zebek.”
"I've worked with the Birnbach Communications
team for years, and have hired them at my last three companies. They aggressively
positioned our companies, strengthened relationships with reporters, analysts
and bloggers, raised awareness with meaningful coverage that led to at
least one acquisition, and showed creativity and strategic thinking. Norm,
Steve and Margaret in particular 'get it' more than any other agency team
I've ever worked with. They’re always thinking about us from a brand and
competitor perspective, and provide a constant stream of creative ideas
and opportunities to move the needle and then help us implement them flawlessly.”
Communications delivered on a key aspect of the program. In their second
year, they generated 31 awards, representing a significant percent increase
over the prior year even as there were fewer awards to pursue.
They helped us win prestigious corporate awards such as the Inc. 5000
and the Deloitte Fast Technology 500 as well as important consumer, SMB
and enterprise product awards that continue to validate our technology."
"Please accept my sincere thanks for all
the hard work the entire Birnbach Communications team has done in preparation
for today's launch of Acronis Backup & Recovery 10. By all accounts, the
internal enthusiasm and the external buzz has been wildly successful,
and each one of you played a big part of this exciting event. Thanks for
the energy, creativity, professionalism, and most importantly, results."
"Birnbach Communications has helped Acronis secure
product and corporate awards at a time when there were fewer award competitions
to win, and still kept us ahead of prior years. They helped us score strong
product reviews, and helped us successfully launch the latest iterations
of our flagship enterprise, SMB and consumer products. They flawlessly
execute bread-and-butter aspects of PR, including analyst relations, while
also serving as a trusted advisers who continually come up with big ideas,
including social media approaches, that guided us to what we should be
“It’s been an absolute pleasure working with
Birnbach Communications; I’ve really enjoyed and learned much in the process.
The Birnbach Communications team consistently demonstrated strong knowledge
of the financial services sector, a clear vision of the company, solutions
and business objectives, and a passion for delivering strategic public
"We were impressed with Birnbach's product
review expertise, and feel that it's critical to get reviewers' attention
to validate what our existing customers already know: that Projected Financials
is an easier, faster and more accurate tool than spreadsheets to develop
financial models that can help management make the right decisions. We're
already seeing positive results, including an eWeek article that
said, 'If we were starting from scratch, with the pervasive connectivity
of today, I suspect that we would build something that looks a lot more
like the Projected Financials product from Whitebirch Software."
"We're a new company, but our executive team
has decades of management experience in information security, fraud examination,
business intelligence and financial systems integration. Birnbach is helping
us to increase executive visibility, showcase our expertise, and reach
is responsive, creative and strategic. They know the media, understood
my business, and were able to generate strong results for us at a critical
time at IBM Software. Birnbach's strong leadership, perceptive counsel
and personal media relationships helped us reach beyond product announcements
and drive significant feature stories in sought after publications."
"Birnbach took Novell's technology, its
business objectives and messages and translated them into compelling
story angles that got the attention of the business media. By closely
tracking the media, not just reporter moves but the trends they cover,
Birnbach delivered strategic results that helped move the needle."
Consultants and Service
"Birnbach Communications is an invaluable partner
in providing first-hand knowledge of the U.S. market, helping Luxoft to
achieve significant brand recognition within the shortest period. We value
their high level of professionalism and responsiveness."
"There are lots of big PR agencies out there,
but you can get lost inside them. I like working with Birnbach because
they pay attention and think and act like a trusted partner, giving us
objective feedback we can trust, developing recommendations that are strategic
and in our best interests, and always looking to provide additional value
to our ideas."
PR shops are great at media relations but don't understand a client's
business. I've managed public relations at two different companies in
two different sectors, and Norman Birnbach and his team combine strong
technology expertise with a deep understanding of my business. Their
media recommendations are strategic, successful and sensitive to our
understands what is important to VC media, provided strategic counsel
that paid off during interviews, and seamlessly coordinated efforts across
the companies we invested in and their PR functions. Birnbach generated
coverage that effectively communicated key messages for Novell Ventures,
specifically our strategy to help accelerate the growth of the directory
market by investing in early-round companies whose software products support
or require Novell Directory Services and other components of Novell's
overall technology portfolio."
"We are still
reaping the benefit of the relationship you kicked off with Network
Computing, and I do appreciate that a lot."
"I must tell
you that I am impressed with your success on the Logan project. I believe
your team is responsible for getting the full breadth of coverage for
a decent story. Logan has generated double the traffic to our website
from the weeks prior. It has resulted in calls to our office seeking information
and collateral and additional leads to our sales team."
operates the way agencies should. Norman Birnbach was present from day
one unlike at other agencies, where senior people disappear after
the pitch only to reappear before signing the next year's contract. He
was deeply involved, always bringing a strong strategic perspective towards
national media relations and executive visibility. Unlike other senior
executives, his advice and counsel was designed with our best interests
in mind, not just to sell us on additional services that would have benefited
the agency's bottom-line. He's been a true partner."
"When the Massachusetts owners of Home Instead Senior Care started working together on joint public relations and marketing activities, we selected Birnbach Communications. Norman and his team are smart, creative, and understand how to work with franchise owners' groups. For three years, until the home office changed its marketing processes, Birnbach developed timely and compelling content for Massachusetts media, developed events that enabled us to talk about key issues, secured placements in local and regional media that raised awareness of the Home Instead Senior Care brand in Massachusetts, and continued to find ways to present our content in fresh ways. Our office continues to work with Birnbach on an ad hoc basis to write and place articles that continue to position us as thought leaders on key issues affecting the state. We continue to view them as an effective source to communicate our views."
"HomePortfolio provides the best
and largest portfolio of home design choices available today, with information
and images of more than 700,000 products from 1,700 manufacturers. Our
business is complex because we target four different segments in the fragmented
$500 billion U.S. home design industry: manufacturers, retailers, designers
and consumers. Birnbach quickly learned our business, and helped us develop
messages designed for the very diverse needs and interests of each of
our four audiences. They think about the big picture and also quickly
hit the phones to generate media coverage. In a short time, we’re already
seeing results, including a terrific New York Times article."
"We just completed another successful lecture
with over 100 people in attendance and its success is due in no small
part to the both of you. Deborah and I are very grateful for all your
input and hard work during this past year. It meant a lot to know that
this very important part of our planning was in such creative and capable
hands. The publicity on (the) Felder (event) has been great and we hope
that it bears much fruit as we come to the finish line. Thank you so very
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