Birnbach Communications

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Founded
2001 by Norman Birnbach, after more than 15 years at Brodeur Worldwide and Ketchum Public Relations.

Mission
Provide big-agency experience with senior-level expertise and attention to serve as a strategic communications partner for our clients.

Headquarters
20 Devereux Street, Ste 3A
Marblehead, Massachusetts 01945
1.781.639.6701 Fax: 1.781.639.6702

Email
birnbach@birnbachcom.com

Website
www.birnbachcom.com

Practice Areas

  • Technology
  • Financial Software and Financial Services
  • Security and Compliance
  • Business-to-Business (B2B)
  • Professional Services
  • Nonprofit
  • Health care, Life Sciences and Medical Devices
  • Consumer Services, Personal Technology and Social Networking
  • Venture Capital
  • Education
  • Travel/Transportation
  • Semiconductors
  • Telecommunications

Services
Corporate Communications

  • National and Business Media
  • Strategic Planning
  • Executive Visibility
  • Positioning, Branding and Strategic Messaging
  • Competitive Assessment
  • IPO Communications
  • M&A Communications
  • VC Communications
  • Crisis Communications

Market Intelligence

  • Competitive Assessment
  • Analyst Relations
  • Media Audits

Media Relations

  • Regional Media Relations
  • Industry or Vertical Media Relations
  • Media Tours
  • Executive Media Training
  • Speakers Bureau
  • Product Launches, Product Positioning and Reviews
  • Press Conferences and Webcasts
  • Calendar Update
  • Ongoing Media List Development

Content Development

  • Press Releases, Media Kits Development and Assessment
  • Web Site Content Development and Assessment
  • Executive Speech Writing
  • Bylined Articles
  • Podcasts
  • Video News Releases

Metrics and Research

  • Monitoring, Assessing and Measuring Media
  • Trend Analysis

Clients
We have combined the best aspects of large-agency experience with small-agency culture and dedication to serve a client base of emerging and medium-sized companies, divisions of large corporations, as well as publicly held companies. We serve clients around the world: Boston, New York, Denver, Detroit, Atlanta, Russia, Israel, and Canada.

We have particular experience in Internet security and financial/compliance software. Current and past clients include:

Financial Software & Financial Services
  • Mantas: a leading global compliance and operational risk management solutions firm, its products are used by more than 5,000 finance professionals in more than 100 countries
  • Reveleus: a global provider of analytical applications for the financial services industry in the areas of risk management, customer insight, and enterprise financial performance. Reveleus' pioneering Risk Analytics product suite enables financial institutions to solve some of their most complex challenges including multi-jurisdictional Basel II compliance and operational risk management.
  • ControlPath: a developer of automated compliance management software, its products help organizations transform their compliance programs across multiple regulations and standards through automation
  • EnableUs: the global leader in software solutions for the commercial and asset finance companies
  • The Hanover Insurance Group: a leading super regional property and casualty company
  • Oversight Systems: a leading provider of continuous monitoring solutions
  • Whitebirch Software: financial modeling and scenario analysis software
  • Longview Solutions: financial software for global companies

 

Security
  • Bradford Networks: provides comprehensive network access control (NAC) solutions
  • Software Secure: creator of Securexam® and Secureexam Remote Proctor, is the pioneer in educational testing software development
  • Vericept Corp.: provides enterprise risk management solutions enabling corporations, government agencies and educational institutions to manage and dramatically reduce insider risk.
  • VistaScape Security Systems: perimeter security for government, military and civil aeronautics
  • Oversight Systems: internal compliance and audit software
  • Q1 Labs: developer of the QVISION, a view-based network behavioral analysis solution
  • Sandstorm Enterprises: network forenisics for government and financial institutions

 

Business-to-Business
  • Luxoft: Russia's leading provider of end-to-end information technology services and solutions, with customers including Deutsche Bank, IBM and Dell
  • Color Kinetics: a leading innovator of LED lighting systems and technologies
  • Universal Event Management: a premier tradeshow and event management company

 

Health care
  • Joslin Diabetes Center: a global leader in research and care of diabetes
  • Vein & Aesthetic Center of Boston: leading medical practice specializing in the evaluation and treatment of varicose and spider veins
  • Diomed, Inc.: laser medical device for varicose veins

 

Social Networking
  • ZANA Network: a dynamic online business community connecting small and medium enterprises (SMEs) locally, nationally and globally, ZANA provides sales opportunities, essential services, benefit programs and guidance, and enables entrepreneurs and other SME business people to interact for mutual benefit
  • Couplets.com: an online social network designed exclusively for couples, Couplets.com’s mission is to enable member couples to easily identify and connect with other couples based on shared interests of more than 40 different interests, and is designed to be fun, easy and safe to use

 

Nonprofit
  • InterfaithFamily.com: an independent nonprofit publisher and advocacy organization that works to encourage Jewish choices by interfaith families and increase acceptance of interfaith families by the Jewish community
  • Bridgestar: a nonprofit organization that supports and strengthens nonprofit organizations by enhancing the flow and effectiveness of passionate and highly-skilled leaders into and within the nonprofit sector

 

Semiconductors
  • Sand Video: fabless chip developer for high definition video compression

 

Start-ups
  • IdeaSphere: virtual board of advisors for start-ups

 

Awards
Although Birnbach Communications is new, the team has extensive experience, having won many awards while at previous agencies, including:

  • Gold SABRE (Superior Achievement in Branding and Reputation) Award 2002, Issues Management, ABIOMED: "The Patient Comes First: Managing the Media During a Historic Clinical Trial"
  • PR Week: Finalist 2002, ABIOMED: "The Patient comes first: Managing the Media during a Historic Clinical Trial"
  • Award Finalist/Gold SABRE Award: “Corporate Media Relations” Corning, “Showcasing 150 years of Experience and Innovation”
  • Bell Ringer (Publicity Club of New England) 2001: Corning, Inc. for Organizational PR
  • PR Week: Honorable Mention 2001, VNR of the Year: 3M's Post-It Notes 20th anniversary
  • Silver Anvil (Public Relations Society of America) 1993: Mind Extension University: "Make All America a School"
  • Big Apple (PRSA/NY) 1993: Mind Extension University: "Make All America a School"
  • Newsletter Publishers Association: Honorable Mention 1997, Instructional Reporting: "Driving Safely When the Weather Outside is Frightful"

Team Members
Norman Birnbach
Margaret Bonilla
Ed Golden
Jennifer McNeil
Monica Seidel
Jeanne Tee
Steven Webster
Lori Zetlin

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