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Technology
(hardware, software, Internet infrastructure, e-Commerce and m-Commerce, wireless)

We have decades of technology experience, going back to working on TRS-80s computers (sometimes fondly recalled as TRaSh-80s because they booted up with cassette recorders), Osbornes (an early not-so-portable computer with a screen the size of a PDA's), BASIC and Fortran. Along the years, we have worked for clients in every technology sector, from hardware to software to Internet security to services companies and consultants to consumer electronics and etailers.

Our experience includes:

  • Repositioning Corning as a telecom player instead of a company best known for its Corningware division (a division it had sold five years earlier)
  • Launching the software division of a Fortune 100 technology giant
  • Developing and executing M&A communications plans for telecom and software companies
  • Implementing IPO communications plans for software and semiconductor companies
  • Introducing a global electronics manufacturer to U.S. media
  • Introducing countless new products, ranging from new hardware (including PCs and wireless PDAs), new versions of software (including operating systems)
  • Establishing new product categories
  • Conducting dozens of media and analyst tours
  • Positioning numerous software startups
  • Increasing client awareness beyond the trade press
  • Securing coverage in The New York Times, The New York Times Magazine, Fortune, ABC's "World News Tonight" and NBC's "Dateline," "Tonight Show with Jay Leno" and dozens of top business media

For more details on our experience by other sectors, please click on the following links:

Semiconductors

Telecom

Venture Capital

 

 
 
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