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Nonprofit Organizations and Cause-Related Marketing
Birnbach Communications' team has extensive nonprofit experience and cause-related marketing experience.

We worked with the Joslin Diabetes Center, InterfaithFamily.com and Bridgestar for four or more years. And our experience includes working with the Reading (MA) School District; AltruShare Securities, the first nonprofit-owned institutional brokerage firm that specializes in community investment; Voices for Choices, an advocacy organization promoting competition among long distance carriers; the Vatican Library; and Israel's two leading scientific institutes, Technion Israel Institute of Technology and the Weizmann Institute of Science. We have also provided public relations counsel supporting anti-domestic violence legislation. And we have planned and executed issue-oriented programs for industry medical and dental associations.

For the Reading School District, we've been researching and writing articles to showcase the district's MTSS initiatives, which supports all students in the district.

We worked to raise awareness for the Boston-based Joslin Diabetes Center, dedicated to finding a cure for diabetes and improving the lives of people with diabetes through its cutting edge basic and clinical research, patient care programs for children and adults, and through programs and publications that improve the care of diabetes worldwide. We helped announce the Joslin Diabetes Center Affiliate – Bahrain, Joslin's first international affiliate and the region's first medical center devoted entirely to the treatment of diabetes and related complications. We booked media tours with major national media, including The Wall Street Journal, The New York Times, Time Magazine, Newsweek, Parade, CBS Evening News and others. The tour generated quotes in Business Week commentary, a Time Magazine cover story, and a front-page article in The Wall Street Journal. In fact, before the tour, Joslin had generated only a handful of Journal mentions in the previous decade; after the tour, Joslin was mentioned in more than six articles, a tremendous improvement.

For InterfaithFamily.com, a national nonprofit magazine and advocacy organization, we helped them refine their messaging and raise awareness of the organization and its mission. We secured coverage for InterfaithFamily.com in "Anderson Cooper 360 Degrees" on CNN and in Time Magazine. Our efforts have focused on key holidays, when mainstream media is more likely to be interested in interfaith issues. We developed the strategy behind its now annual "December Dilemma Survey" and "Passover Predicament Survey," which were designed to understand how people in interfaith families celebrate their own and their partners’ holidays and to gain insight into those celebrations. We also edited tipsheets such as "Tips for Handling the December Holidays" and "How to Make a Seder Inclusive."

Results from the "2006 December Dilemma Survey" generated coverage in the KCBS-FM/San Francisco, the OC Register, About.com, and Jewish media, including the Jewish Telegraphic Agency, which syndicates news articles to hundreds of Jewish community newspapers, magazines and Web sites. The "2005 December Dilemma Survey" and the tip sheet generated more than 100 placements across the country, including the Associated Press, The Wall Street Journal, Newsweek, Boston Globe, Dallas Morning News, St. Louis Post-Dispatch, Daily Tennessean, Des Moines Register, Philadelphia Inquirer, Hartford Courant, Fort Lauderdale Sun-Sentinel, Dallas Morning News, Denver Post, Indianapolis Star, Baltimore Sun, and San Jose Mercury News.

An Associated Press story generated more than 50 pick up alone, including Forbes.com, New York Newsday, Houston Chronicle, Los Angeles Times, San Diego Tribune, Miami Herald, Portland Oregonian..and even went international in Pravda and Manchester Guardian. A letter-writing campaign placed letters in USA Today, Santa Barbara News-Press, Jewish Advocate and other papers.

In 2004, the "December Dilemma Survey," "Passover Predicament Survey" and tip sheets generated more than 50 articles. Additionally, the seder tips were picked up by Jewish weeklies across the country.

As part of an effort for the Jewish High Holidays (Rosh Hashanah and Yom Kippur), we generated placements in the Palm Beach Post and 20 other newspapers around the country, reaching a potential 3.75 million readers.

Taking advantage of the controversy surrounding "The Passion of the Christ," we pitched the media on talking to interfaith families to get their feelings, securing articles in The Washington Post, Christian Science Monitor and other papers.

We are helping raise awareness of Bridgestar, an interesting nonprofit organization that supports and strengthens other nonprofit organizations by enhancing the flow and effectiveness of passionate and highly-skilled leaders into and within the nonprofit sector. We have placed stories and mentions with Business Week, Chronicle of Philanthropy, Philanthropy Journal, Recruiting Trends, Boston Business Journal, SHRM, Not-For-Profit News, Membership Marketing Report, Training News, OnPhilnathropy.com, Association of Fundraising Professionals, Venture Philanthropy Partners News, and others.

Our experience in cause-related marketing includes supporting Radon Gas awareness programs, a gift-of-sight program for a leading national eyeglass retailer, and environmental programs for a leading French bottled water company.


 
 
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