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Media
We have blogged about the media and have helped support media properties, including print, online-only and hybrid outlets that combine both elements. Our clients include Compliance Week, InterfaithFamily.com, MyJewishLearning.com, and a conference co-sponsored by Forbes Magazine and Gilder Publishing. We have helped raise awareness beyond their readers and users to generate strategic coverage and national awareness of the media and its expertise and insight.

For Compliance Week, the leading information source of news on corporate governance, risk and compliance, we helped raise awareness about the publication and its annual conference. We worked closely to develop content, pitch other media on insight from the publication, and offered ideas to extend their social media initiatives.

On behalf of InterfaithFamily.com, a national nonprofit magazine and advocacy organization, we helped them refine their messaging and raise awareness of the organization and its mission. We secured coverage for InterfaithFamily.com in "Anderson Cooper 360 Degrees" on CNN and in Time Magazine, USA Today, Washington Post, and the Associated Press. Our efforts have focused on key holidays, when mainstream media is more likely to be interested in interfaith issues. We developed the strategy behind its signature annual "December Dilemma Survey" and "Passover Predicament Survey," designed to understand how people in interfaith families celebrate their own and their partners’ holidays and to gain insight into those celebrations. We also edited tipsheets such as "Tips for Handling the December Holidays" and "How to Make a Seder Inclusive."

We helped support the launch of MyJewishLearning.com, a publisher and resource of information about Jewish heritage and culture. Our campaign, "Why is this site different from all other sites," successfully launched the nonprofit online publisher.

For Fobes and Gilder, we supported the New Economy Watch conference, which featured futurist and publisher George Gilder; Harvard Professor Clayton Christensen, author of "The Innovator's Dilemma"; Bill Joy, chief scientist and co-founder of Sun Microsystems Inc.; and Joel Klein, then U.S. Assistant Attorney General overseeing the government's antitrust case against Microsoft. The successful conference helped to address key issues in the evolving economy.

 
 
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