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CleanTech
Our team has experience across the cleantech sector, including LED developers Color Kinetics (now part of Philips) and Lumenpulse and Joule Unlimited, a renewable fuel company. We also promoted Avistar, a videoconferencing pioneer, as technolgy that can reduce companies' global footprint.

For Lumenpulse, a designer and manufacturer of high performance, sustainable architectural LED-based fixtures and solutions for commercial, institutional, and urban environments, we helped raise awareness of the company with key trade publications. We have announced dozens of new products and product awards. We have helped the company announce Lumentalk, its breakthrough technology that enables digital control of LED lighting over existing AC power lines, maximizing cost and energy savings; and Lumensmart, its patented technology that enables LED luminaires to automatically detect and adapt to common lighting control protocols over a wired network.

With Avistar, we have promoted videoconference calls as an alternative to business travel -- and a way to reduce an organization's carbon footprint and its travel costs and increase productivity. We also communicated key messages about the changing nature of offices and the migration of employees to working from home at least one day per week -- which reduces commuting times, traffic congestion, and polution.

Prior to Lumenpulse, we supported Color Kinetics through its repositioning as a "green" lighting company. Through a year-long aggressive media program, we helped CK communicate that its LEDs were superior to incandescent and compact fluorescent light bulbs. We promoted customers wins that were integraal parts of familiar cityscapes. We generated more than 150 articles in the AP, Fortune and other outlets. We communicated key messages into headlines like "LEDs move into home lighting market" and "Color Kinetics predicts surge in LED lighting." We successfully raised industry awareness, culminating with acquisition of Color Kinetics by Philips' Solid-State Lighting Solutions.

Additionally, our experience includes writing CEO byline articles for Invention Machine on sustainability and being green, and supporting the German Convention Bureau, which announced the first training program for planners to be certified in conducting green meetings. As for the environment, our experience includes executing an issue-oriented programs that raised awareness of Radon gas, an odorless cancer-causing gas, and social responsible programs for Evian.

 
 
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